Higher Ranking
When searching for something online, you may notice some advertisements on the top and side of the page. Google Adwords’ AdRank determines how prominently your ads will be shown in a Search Engine Results Page (SERP), as well as your CPC (Cost Per Click). Want your ad to be there? Top 3 SEM can help you obtain higher ad ranking by optimizing your bid and managing your quality score, This is Bid Optimization for Higher Ranking
In order to get your ad in a higher location, you need to have the right keywords with a maximum CPC, and a high quality score. As of late October 2013, Google introduced a third factor to compete for a higher ranking: the impact from your ad extensions and formats.
What are ad extensions and formats?
Ad extensions are a type of format where pertinent information about your business will appear above ads in search results. For example, did you ever Google a number on your phone and saw a link that said ‘call’? Listing a phone number is one example of an ad extension. You can also create an ad extension for other information such as an address, Google+, or your website’s domain. Google added this feature because it steadily increases CTR. More clicks= More cash for Google; although a high CTR is good for you too because it will increase your quality score which will revamp your ad ranking and ROI.
Bid Optimization for Higher Ranking
How can I obtain the most optimal ad rank?
In order to optimize your AdRanking for a specific position, you need to adjust the quality scores of your keywords. Quality score is based on how applicable your keywords are compared to your ads and landing page. To increase your quality score you should choose relevant keywords, incorporate keywords into your ads, and integrate proper SEO on your website. Next, evaluate your bids. Your competitor’s bid may exceed yours; therefore you may want to consider raising your bids. However, your ad may not perform best at the top of all SERPs, or it may not be worth it if the CPC is too expensive. Lastly, you must integrate Google’s new requirement of extensions and formats. To put it simply you must bling’ up your ad with fancy extensions or else your rankings will fall, even if your quality score and bids are bold. This will affect your pocket since you may need to increase you’re your bid and/or quality score in order for extensions and formats to show.
Our certified specialists know how to optimize your bids and integrate all of Google’s new requirements to determine that your ad is ranked at the most profitable spot for your business. Top 3 SEM knows how to work the Adrank algorithm so just leave it to the pros!
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